10 tips to be more successful at landing sync licenses
Research the market:
Sync licensing can be a lucrative source of income for musicians, but it's important to understand the market and what kind of music is in demand. Researching the types of music being used in films, TV shows, and video games can give you an idea of what to aim for.
Build a strong portfolio:
Sync licensing is all about showcasing your music to potential clients. Make sure you have a strong portfolio of tracks that showcase your style and range as a musician.
Network with industry professionals:
Building relationships with industry professionals such as music supervisors, music editors, and film and TV producers can be key to getting your music considered for sync licensing opportunities.
Learn about music licensing terminology:
Sync licensing involves a lot of specific terminology, such as "needle drops" and "master rights." Familiarizing yourself with this terminology can help you understand the ins and outs of the sync licensing process.
Get your music online:
Having your music available online makes it easier for industry professionals to find and consider it for sync licensing opportunities. Consider uploading your music to a platform like Spotify or SoundCloud, or joining a music library.
Join a music licensing agency:
Music licensing agencies like Musos specialize in helping musicians get their music placed in films, TV shows, and other media. Joining one can give you access to a wider range of sync licensing opportunities.
Negotiate fair terms:
Sync licensing deals can involve a lot of negotiation, and it's important to make sure you're getting a fair deal. Consider working with a lawyer or music industry professional to help you navigate the process.
Be open to negotiation:
While it's important to negotiate fair terms, it's also important to be open to negotiation. Sync licensing deals can involve a lot of back and forth, and being open to compromise can help you land more deals.
Protect your rights:
Sync licensing deals often involve transferring some of your intellectual property rights to the client. Make sure you understand what rights you're giving up and that you're comfortable with the terms of the deal.
Keep track of your deals:
Sync licensing deals can involve a lot of paperwork, and it's important to keep track of all the details. Make sure you have a system in place for tracking your deals, including what rights you've granted, how much you've been paid, and any other important details.
